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CreatorOS Sessions Webinar · 2pm, Monday 26 January 2026

The business of being funny: Inside the playbooks of Jack and Isaac

Creator holding contract in front of her face

Comedy isn’t just entertainment anymore - it’s one of the most powerful tools for growth on TikTok.

In this live CreatorOS Session, we’re sitting down with two of TikTok’s most effective comedy creators, Jack Joseph and Isaac HP, to break down the business of being funny.

The focus

How can comedy creators work with your brand to outperform traditional brand ads? We’re delving into how brands can collaborate with comedy creators effectively.

This isn't a theory. Hear stories, favourite partnership examples, frameworks, and what comedy creators actually think about when they’re deciding whether a brand brief is worth their time.

If you’re a brand, agency, or social media manager trying to make content that people don’t immediately scroll past - this one’s for you.

Who is this session for?

  • Brands working with creators (or planning to)
  • Agencies running or pitching creator-led campaigns
  • Social media managers focused on TikTok growth
  • Teams tired of safe content that doesn’t convert

What you'll learn from Jack Joseph and Isaac HP

🎭 Why comedy works on TikTok
How humour drives attention, memorability, and repeat views - and why it’s becoming essential for brands on TikTok.

🔥 How creators think about virality
Jack and Isaac break down how they test ideas, build hooks, and spot what’s working (and what isn’t) early.

🤝 How brands should work with comedy creators
What makes a great brief, where brands can go wrong, and how to balance creative freedom with brand objectives.

💬 Live Q&A with Jack & Isaac
Submit your questions ahead of time - or jump into the chat as the conversation unfolds.

What you get with CreatorOS

🚀 Move from ideas to deals faster
Add creators from your creator pool with one tap. Shortlist, compare, and reach out - all without leaving CreatorOS.

📬 Track every conversation
See who’s been contacted, who’s replied, and what’s next. Negotiate directly or use Auto-Outreach to handle it for you.

📄 Manage deal details effortlessly
Edit briefs, deliverables, and fees in seconds. Need to update campaign terms across every creator? One click does it.

Get contracts out faster
Once a creator’s approved, generate and send a contract instantly. Built-in checks make sure nothing’s missed - so legal sign-off doesn’t slow you down.

🔍 Know exactly where everything stands
Every deal lives in one shared view. No lost context. No version confusion. Just progress, visible to everyone.

We are trusted by teams at:
Three brand logoCrocs brand logoSubway logoUnilever logoKellogg's logoMorrisons brand logo
Three brand icon
We’ve been using CreatorOS for two years to power our creator collabs at Three. When we need content turned around fast, creators are always quick and responsive.
David Best
Senior Video Producer, VodafoneThree
Tim Mitchell and Will Cookson co-founders of CreatorOS

Hello. We’re Tim and Will. We built CreatorOS to make brand and creator collaborations simpler, faster, and fairer


After years in agencies and brands, we saw how clunky and one-sided creator marketing had become - so we built something better.

CreatorOS focuses on what really matters: creative ideas, great relationships, and tools that make life easier for everyone involved. Simple pricing, connected creators, and a platform that helps both sides move quickly and work brilliantly together.

Profile picture of Tim Mitchell
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