Customers
Clipper Teas & Kallo

It was common for us to wait
30 days for influencer contracts.
Now it takes 2.

93% faster contracting

Slashed the time it takes to get a signed contract back from 30 days down to just 2 days.

40% admin reduction

CreatorOS automated the repetitive tasks (like drafting contracts and payment onboarding) that used to slow the team down.

10x campaign velocity

Scaled from launching 1-2 campaigns per year to shipping 3 campaigns in the first 8 weeks of using CreatorOS.

Company size

1,001–5,000
employees

Industry

Organic & Plant-Based Food/Food Production

About

Clipper Teas and Kallo are the heavy hitters in Ecotone’s UK portfolio. From the world’s first Fairtrade tea to natural snacking, they’ve ditched the industrial food playbook for a creator-led strategy that speaks directly to millions of health-conscious shoppers.

What Ecotone is shipping with CreatorOS

It used to be 30 days of admin drama

Before CreatorOS, Clipper Teas and Kallo were paying a massive "Production Tax" on their time. It was less of a workflow and more of a 30-day waiting game for legal signatures to be approved because every contract was written from scratch. Trying to manage 20 creators via scattered emails and manual spreadsheets meant the team spent all day playing detective in their inboxes just to keep things moving.

Trading "Detective Work" for a 2-minute setup

They finally ditched the "Gmail Trap" for a system that actually handles the heavy lifting of onboarding. Now, when they find a creator, they just fill out a "tiny form" with a name and email, and the platform populates the rest instantly. Instead of manual contract writing, they use pre-approved templates where the platform automatically plugs in the specific costs and deliverables for that project - and if a creator needs a different exclusivity clause, they can just delete a line and send it off in seconds.

No more playing the "Middleman"

The team stopped being the middleman between their brand managers and the creators. Now, brand teams jump directly onto the platform to see uploads and drop a "yes" or "no" on assets, which kills the "he-said-she-said" game and stops feedback from getting lost in a Slack hole. For those "I need this fixed now" moments, the WhatsApp feature is a safety net - they can ping creators directly for quick updates instead of waiting three days for an agent to check their inbox.

Idea to live in 48 hours (literally)

Today, Clipper Teas and Kallo have reclaimed 40% of their administrative time and found a repeatable system. They’ve already shipped three campaigns in the first eight weeks of the year - a volume that would have taken them eighteen months under their old manual workflow. They are finally moving from idea to partnership to published at the speed of social media, rather than the speed of a legal department.

I sent some creators through on Friday
and had signed contracts back by Monday.
That’s a two-day turnaround.

See how brands contract, brief, and pay creators in hours - not months

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CreatorOS · Company No. 12750458
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